A few of the statistics already being reported on Proper No. Twelve Irish Whiskey:
Proper No. Twelve sold more than most brands sell in a full year in just the first few weeks on the market in Ireland and the USA. Six months worth of product was shipped out within 10 days of launch. The team had bottled what was estimated to be enough for six months of strong sales. McGregor had said it wouldn’t be enough and he was right. Key liquor stores, including TESCO, are putting signs on their displays limiting the amount of product that consumer can buy due to them selling out too quickly. Binny’s sold out of Proper No. Twelve in all 40 locations in one weekend. Proper Whiskey has over 257,000 followers on Instagram. This makes Proper Twelve one of the top five most followed spirits brands on Instagram. By comparison, Casamigos only has 124,000 followers, Jameson has 115,000 followers, and Patron has 216,000 followers as of this article’s writing. McGregor himself will be donating $5 USD for every case of Proper No. Twelve sold to First Responders, up to $1 million USD per year.
Social media is full of reviews of Proper No. Twelve Irish Whiskey. Below are some of the positive Proper-related highlights that were found on Twitter and Instagram. More information on the brand itself can be found at www.properwhiskey.com.
A post shared by Pete Williams Junior (@gorillapete) on Sep 26, 2018 at 5:29pm PDT
A post shared by Proper No. Twelve (@properwhiskey) on Oct 4, 2018 at 9:28am PDT
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